The UAE has taken a progressive approach to boost green mobility and address cleaner fuel transformation. Dubai’s Green Mobility Initiative complements the spirit of the UAE Vision 2021 and Dubai Plan 2021, by providing alternative modes of transportation that can save fuel and reduce carbon emissions. The Dubai Supreme Council of Energy performed a detailed analysis of market potential and size which led to a penetration target of 10% of hybrid and EVs in the government fleet by 2021.
The future of transport is electric. Early movers supplying the charging infrastructure needed for this new era or transport will eventually be rewarded handsomely. The challenge is generally “losing money” for a long time — perhaps several years — before getting those rewards, but that’s why leaders will be rewarded — because not many people or companies are willing or able to eat money for that long. However, there are also other business models that could lead to profits quickly, such as models that highlight and focus on advertising at the stations. EV drivers are often wealthy early adopters at this point, an ideal population for targeted advertising. EV charging stations are ideally set up for advertising as well — high visibility and potentially “long” wait times with the driver sitting in front of the ad. It shouldn’t be that hard to sell such advertising and to make a decent portion or all of the company revenue on that advertising.