Nissan

In 1994, Nissan was the first Japanese carmaker to establish a regional headquarters in the Middle East, when it set up an office in Dubai under the name “Nissan Middle East FZE”. The parent company of Nissan Middle East is officially entitled as Nissan Motor Corporation Limited which traces its origins back to December 1933. Today Nissan Middle East operations spans over 22 countries from Azerbaijan to Yemen and from Turkey to Turkmenistan. Nissan’s strong presence in the Middle East dates back to 1957 when the Gulf states were just beginning to reap the benefits of oil production. Given the challenging transport infrastructure at the time, the Nissan Patrol was imported to Saudi Arabia and became the preferred transportation mode of choice. This helped establish the brand’s presence in the region and the 4WD is still a consumer favourite till date. Nissan Middle East, offers a comprehensive line-up of models.